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Haytham Siala

London, UK
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HaythamSiala Siala
Roehampton University Haytham Siala is Senior Lecturer at Roehampton University Business School, Roehampton University. He has written and published articles about the effect of culture on consumer interactions and behaviours in electronic commerce. His area of specialisation and research interests include cultural influences on consumer's perceptions of brands and purchasing decisions, contemporary technology acceptance models, and the potential utilisation of crowdsourcing as a sustainable alternative to conventional project management methods and techniques. Haytham can be contacted at

Articles and Papers