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Strategy execution: Overcoming the alignment trap

Posted on February 7, 2022

New access to 2018 award winning paper on strategic planning and PM added to PMWL

7 February 2022 – Dallas, TX, USA – In case you missed it, new access to an excellent previously published paper related to success in projects and project management is available in the PM World Library (PMWL).  The resource is a paper titled “title” authored by Alan Stretton that was published in the PM World Journal in February 2019.

According to author’s introduction: The success of a vision is only as enduring as its execution. There is perhaps nothing more frustrating than to observe a beautiful strategy conceived in response to a promising big opportunity or cutting edge innovation, which succumbs to the vagaries and twists of life during an attempt at executing it.

‘A brilliant strategy, blockbuster product, or breakthrough technology can put you on the competitive map, but only solid execution can keep you there. You have to be able to deliver on your intent. Unfortunately, the majority of companies aren’t very good at it, by their own admission.’ (Neilson, et al., 2008; 60)

Sir John Reginald Hartnell Bond who retired as Chairman of HSBC Holdings plc, after 45 years with the bank, famously remarked that ‘there are few original strategies in banking; there’s only execution’.

Indeed, strategy execution appears to be difficult to carry out successfully. Sull, Homkes and Sull (2015; p. 60) refer to a survey of more than 400 global CEOs that found that executional excellence is the leading challenge facing corporate leaders in Asia, Europe and the United States, topping a list of over 80 issues, including geopolitical instability, top-line growth and innovation. The authors further concede that multiple studies indicate that between two-thirds and three-quarters of large organisations struggle to implement their strategies. Similar figures are regularly quoted in most strategy textbooks…

To read this paper, visit the Applications and Hot Topics section of the library at https://pmworldlibrary.net/applications-and-topics/, scroll down and click on “Strategic Management and Project Management”. Scroll down to find the resource. Registration is required to access; to see who has free access, visit https://pmworldlibrary.net/who-gets-free-basic-access/

Editor’s note: This article was recognized with a PM World Journal Editor’s Choice Award in 2018.

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