Dr. Patricia Onyinyechi Onyechere
Owerri, Imo State, Nigeria
Dr. Patricia Onyinyechi Onyechere is a Senior Lecturer in the Department of Entrepreneurship and Innovation at Federal University of Technology, Owerri. She holds a B.Sc. in Marketing, an M.Sc. in Financial Management, an M.Sc. in Marketing, and a Ph.D. in Marketing. Her areas of specialization include Strategic Marketing, Digital Marketing, Entrepreneurship, and Digital Entrepreneurship. She has contributed to academia through several journal publications, with a focus on innovative marketing strategies, digital transformation, and entrepreneurial development.