Laurence Lecoeuvre
Lille, France
Pr. Laurence Lecoeuvre was formerly an International Director within the industrial sector and car industry (1984-2001). She integrated SKEMA Business School in 2001. After a few years as Business Programs Director, she is today Director of Project Management Department. A member of the Board of Directors, she is Associate Dean in charge of the coordination of the doctoral programmes of the Group. She is in particular piloting the PhD and the DBA in Programme & Project Management. Laurence is mainly teaching research methodology to MBA and PhD/DBA students; especially qualitative research and data interpretation, and system modelling; she also teaches project management fundamentals, project marketing and management of stakeholders, to Master programmes. Laurence is also involved in Executive Education. Her PhD (2005, at Ecole Centrale Paris) focused on the links between project marketing and project management, in the sector of Business to Business; she continues to develop her research on the topic of project marketing; but also on governance. She received the “Habilitation to Direct Reseach” (HDR) in 2009 at Lille University. She publishes in international journals, publishes books and chapters with renowned colleagues in the area of project management, in particular on the topics of project marketing, on sustainable project performance and/or on project governance.
