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Ray Titus

Bangalore, India
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RayTitus Titus

Alliance University

Ray Titus is the Professor and Marketing & Strategy at the Alliance University, School of Business located at Bangalore, India. He also serves as the Area Chairperson at the Department of Marketing. Ray’s entry into academia followed a decade long stint in the Industry where he served in Operations, Marketing, and Project roles. As an Industry Professional he’s overseen strategic growth infinitives that included product and category expansions and the launch of an independent strategic business unit.

As an academic in the classroom Prof. Ray teaches courses on Marketing Strategy, Consumer Behaviour, and Social Media Marketing. Ray is also a visiting Professor at the SP Jain Center of Management, Dubai and Singapore, and the Asian Institute of Technology, Thailand. Prof Titus’ research interests lie in the area of consumption behaviour, marketing value propositions, and new & social media landscape. As a Marketing Trainer and Consultant, Ray has closely worked with leading Indian and Multinational firms. He also actively engages with the industry through Management Development Programs.

Prof. Ray publishes his professional blog ‘Buyer Behaviour’ which is listed among the ‘Top 100 academic Blogs every professional investor must read’ by Currency Trading and ‘15 Must Read Indian Blogs about Investing & Business’ by INForum India. Ray is also a business columnist whose expert opinion features in leading business newspapers and magazines.  e.mail: Blog: Twitter handle:

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