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Assess your stakeholders’ attitudes

July advice from stakeholder management expert Lynda Bourne

10 July 2015 – Dallas, TX, USA and Melbourne, Australia – Dr. Lynda Bourne, Managing Director of Stakeholder Management Pty Ltd in Melbourne, offers more good advice in her July article about project stakeholders entitled “Assess Your Stakeholders’ Attitudes”. Her newest article in a series on the general theme of effective program/project stakeholder engagement was published in the July edition of the PM World Journal and has been added to the PM World Library.

According to Dr. Bourne in this new article: “Some stakeholders will love your project and be happy to provide the support you need, others will hate it and many will simply ignore it… Attitudes can range from actively supportive of the work through to active opposition to the work, and the stakeholder may be willing to engage in communication with you (even if they hate the work) or refuse to communicate (even if they support the work). Both measures are important; to change a stakeholder’s attitude, you first need to be able to communicate with them!”

140609-PMWL-Logo-125-01To read this useful article now in the PM world Library, go to the author’s showcase at and click on the title. Access is free, but must be a logged-in library member to access after 10 August 2015.