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Project Failures: Customer-Centred Strategy

Most executives and project managers know project failures are all too common

23 March 2016 – A new resource has been added to the PM World library related to Project Failures.  The resource is titled “Project Failures: Customer-Centred Strategy”.  This article by Fracisco J. Navarro originally appeared on the Customer Think blog.

160323 - Mitchell - Project Failure - IMAGEProject failures become of paramount importance every time you work on the implementation of a customer-centred strategy in any organization, to the extent that if these failures are not adequately managed, they could easily derail your strategy. Project failures are more frequent than what one would expect. The reasons behind the failures seem to be common to all industries. The failures range from poor scope definition to lack of control measures required to manage a project.

“Most executives and project managers know project failures are all too common, and the worst thing is that they are not particularly frightened when some of them even make the headlines. As a matter of fact, we have got too used to project failures, the vast majority of which are quickly forgotten or attached by managers to some esoteric reason.”

To access this new resource, go to, click on “Failed Projects”, scroll down to “Articles, Blogs & Commentaries” and click on “Project Failure: Customer-Centred Strategy”. Must be a registered member to access.

Posted by: Gary Mitchell