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Project Management in International Marketing Research

Access to new resource related to marketing and project management added to PMWL

 Resource provided by Milan Choudhury

25 August 2020 – Nagpur, India – Access to a new resource has been added to the PM World Library (PMWL) related to marketing and project management. The new resource is titled “International marketing research: A global project management perspective”, a paper by Robert B. Young & Rajshekhar G. Javalgi published by the Kelley School of Business, Indiana University (2006).

Through this article, the authors have tried to depict the vital function of market research through a project manager’s lens. The article provides a stepwise framework for conducting market research, highlighting the subtle differences between domestic and global marketing research design.

Various aspects of market research have been touched upon including; the international market research framework, designing research methodology, and cchallenges of conducting international marketing research. This expertise can be effectively translated into a competitive advantage for organizations

To access this new resource, go to the Applications and Hot Topics section of the library at click on “Marketing and Project Management”, scroll down to resource. Must be a registered trial, student or full member and logged-in to access.

This new resource provided through the PMWL university research internship program; to learn more, click here