Access to new resource related to marketing and project management added to PMWL
Resource provided by Milan Choudhury
25 August 2020 – Nagpur, India – Access to a new resource has been added to the PM World Library (PMWL) related to marketing and project management. The new resource is titled “International marketing research: A global project management perspective”, a paper by Robert B. Young & Rajshekhar G. Javalgi published by the Kelley School of Business, Indiana University (2006).
Through this article, the authors have tried to depict the vital function of market research through a project manager’s lens. The article provides a stepwise framework for conducting market research, highlighting the subtle differences between domestic and global marketing research design.
Various aspects of market research have been touched upon including; the international market research framework, designing research methodology, and cchallenges of conducting international marketing research. This expertise can be effectively translated into a competitive advantage for organizations
To access this new resource, go to the Applications and Hot Topics section of the library at https://pmworldlibrary.net/applications-and-topics/ click on “Marketing and Project Management”, scroll down to resource. Must be a registered trial, student or full member and logged-in to access.
This new resource provided through the PMWL university research internship program; to learn more, click here
