A Global Resource for Continuous Learning in Program and Project ManagementSubscribe Now

Marketing and Project Management

As the project management field matures, more information and approaches from other disciplines and professions are being adapted to help plan and manage programs and projects.  Marketing is another example, as executives and organizations must often promote the benefits of their projects to various stakeholders.  We hope the resources below can be useful.

 

Organizations

 

Articles, Blogs, Expert Opinions

 

 

 

Papers, Reports, Studies

Lecoeuvre-Soudain, L. (2006). From marketing to project management: a study of project managers in a large ICT organization. Project Management Journal, 37(5), 103–112. Available online at https://www.pmi.org/learning/library/marketing-project-management-selling-executives-2563   (Moccia)

Obradovićm V., Kostić, S.C., Mitrović, Z. (2015), Rethinking project management – Did we miss marketing management; Procedia - Social and Behavioral Sciences, Vol. 226, 14 July 2016, Pages 390-397. Access this paper at https://www.sciencedirect.com/science/article/pii/S1877042816308898  (Kumar)

Veltri, M. A. (2000), Project Management in Marketing: the key to successful product launch;  Project Management Institute. Paper presented at Project Management Institute Annual Seminars & Symposium, Houston, TX. Newtown Square, PA: Project Management Institute. Available online at https://www.pmi.org/learning/library/project-management-marketing-successful-launch-489 (Kumar)

 

More coming soon

This section of the library is a work in progress.  If you know of good resources to add here, please let us know.  If you are a student and might like to help, consider our research internship.  Click here for information or contact [email protected]

 

s2Member®