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Marketing and Project Management

As the project management field matures, more information and approaches from other disciplines and professions are being adapted to help plan and manage programs and projects.  Marketing is another example, as executives and organizations must often promote the benefits of their projects to various stakeholders.  We hope the resources below can be useful.




Articles, Blogs, Expert Opinions

Brown K. A.; Ettenson, R.; Hyer, N.L. (2011). Why Every Project Needs a Brand (and How to Create One), MIT Sloan Management Review, Summer 2011 Vol. 52, No.4. Available online at https://www.researchgate.net/profile/Karen_Brown31/publication/298633507_Why_Every_Project_Needs_a_Brand_and_How_to_Create_One/links/572a751908aef7c7e2c4fa9a.pdf  (Choudhury)



Papers, Reports, Studies

Cova, B. and Salle, R.). Six Key Points to Merge Project Marketing into Project Management, International Journal of Project Management 23 (2005) 354-359. Available online at https://www.researchgate.net/publication/222550785_Six_points_to_merge_project_marketing_into_project_management  (Choudhury)

Lecoeuvre-Soudain, L. (2006). From marketing to project management: a study of project managers in a large ICT organization. Project Management Journal, 37(5), 103–112. Available online at https://www.pmi.org/learning/library/marketing-project-management-selling-executives-2563   (Moccia)

Levin E.; Quach, T.N.; Thaichon, P. (2018). Enhancing client-agency relationship quality in the advertising industry – an application of project management, Journal of Business & Industrial Marketing © Emerald Publishing Limited [ISSN 0885-8624], 30 October. Available online at https://e-tarjome.com/storage/panel/fileuploads/2019-08-21/1566386023_E12637-e-tarjome.pdf (Choudhury)

Obradovićm V., Kostić, S.C., Mitrović, Z. (2015), Rethinking project management – Did we miss marketing management; Procedia - Social and Behavioral Sciences, Vol. 226, 14 July 2016, Pages 390-397. Access this paper at https://www.sciencedirect.com/science/article/pii/S1877042816308898  (Kumar)

Turner J. R., Lecoeuvre, L., Sankaran, S., and Er, M. (2019). Marketing for the project: project marketing by the contractor;  International Journal of Managing Projects in Business ISSN: 1753-8378. Available online at https://opus.lib.uts.edu.au/bitstream/10453/127161/4/Marketing%20for%20the%20Project%20paper%20for%20publication%20final.pdf (Choudhury)

Veltri, M. A. (2000), Project Management in Marketing: the key to successful product launch;  Project Management Institute. Paper presented at Project Management Institute Annual Seminars & Symposium, Houston, TX. Newtown Square, PA: Project Management Institute. Available online at https://www.pmi.org/learning/library/project-management-marketing-successful-launch-489 (Kumar)

Young R. B.; Javalgi, R.G. (2006). International marketing research: A global project management perspective, 2006 Kelley School of Business, Indiana University.doi:10.1016/j.bushor.2006.08.003 Available online at https://isiarticles.com/bundles/Article/pre/pdf/2425.pdf  (Choudhury)


More coming soon

This section of the library is a work in progress.  If you know of good resources to add here, please let us know.  If you are a student and might like to help, consider our research internship.  Click here for information or contact help@pmworldlibrary.net